Fundamentals of Marketing Section 1.04. RELATIONSHIP OF GOALS, TACTICS, & STRATEGIES TO THE MARKETING MIX Mission Statement – the guiding principle.
Warm-up 1. Booking airline tickets for vacationers is an example of __________ marketing. a. Feature b. Benefits c. Service d. Goods.
Fundamentals of Marketing
Warm-up Define Target Market Is it possible to target everyone?
