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Problems with traditional strategic marketing planning process Products, brands and innovation Price and value Distribution channels and value chains.
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1 Landis+Gyr Confidential Analyst Presentation November 2008`1 Confidential Company Overview & Update DRAFT November 2008 Cyber-Security & Interoperability.
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Www.mhhe.com/fourps For use only with Perreault/Cannon/McCarthy or Perreault/McCarthy texts. © 2008 McGraw-Hill Companies, Inc. McGraw-Hill/Irwin Marketings.
Chapter 8 - slide 1 Copyright © 2009 Pearson Education, Inc. Publishing as Prentice Hall Chapter Eight Products, Services, and Brands Building Customer.
Chapter 1- slide 1 Copyright © 2009 Pearson Education, Inc. Publishing as Prentice Hall Chapter One Creating and Capturing Customer Value.
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Feb 20092 Alten Group Started in France in 1988 Currently more than 11.000 people Presence in 10 countries Active in The Netherlands since 2002.