The top documents tagged [customer equity]

Marketing Theory 2010 - Customer Asset & Equity

7.saurabh mishra -86-100

Presentatie bruno goffin

Strategic Brand Management Chapter 02

What is marketing

Principlesof marketing 01 [compatibility mode]

Brand Management

Answers_-_Hossam_ElDeen_Moustafa

Services Marketing Christopher Lovelock ppts combined

Brand, a gateway of product enrichment

Customer Satisfaction

Sage - CRM & Customer Equity_May 2012