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© 2008 Pearson Prentice Hall 7-1 Chapter 7: Global Alliances and Strategy Implementation PowerPoint by Hettie A. Richardson Louisiana State University.
Copyright ©2014 Pearson Education, Inc. 7-1. Chapter Learning Goals 1. Realize that much of international business is conducted through strategic alliances.
Global Alliances and Strategy Implementation
Chapter 12: Building and Managing Global Strategic Alliances (GSAs) Chapter 12 Building and Managing Global Strategic Alliances (GSAs) International Business.
STRATEGIC IMPLEMENTATION GLOBAL ALLIANCES. Opening Profile: Haeir Group—Growth Through Strategic Alliances, Acquisitions, and Global Networks Haeir Group.
Chapter 12
Continental Airlines Context
