Lakdawala - Media Planning Notes
You Talkin' To Me? Transforming Your Media Campaigns To Reach Today's Engaged Buyer
For use only with Duncan texts. © 2005 McGraw-Hill Companies, Inc. McGraw-Hill/Irwin Advertising and IMC Media Planning.
Advertising and IMC Media Planning
Advertising and IMC Media Planning. What are the steps in the media planning process? What is the difference between reach and frequency? How do.
Understanding Audiences. Critical for a Strategic Communicator to understand the audience: Identify the audience and their media environment Craft message.
