SEM II : Marketing Research 1.06 Collect secondary marketing data to ensure accuracy and adequacy of information for decision making 1.10 Report findings.
Keys to Successful Marketing Must understand and meet customer needs and wants To meet customer needs, marketers must collect information.
Keys to Successful Marketing
ACM 4063 COMMUNICATION RESEARCH Lecture 7. Content analysis (CA) A research technique for making references by systematically and objectively identifying.
SEM II : Marketing Research