Consumers Rule Chapter 1. 1-2 Factors in Consumer Behavior The story of Gail in the marketplace… –Demographics –Psychographics –Opinions and behaviors.
Chapter 7 Attitudes. 7-2 The Power of Attitudes Attitude: a lasting, general evaluation of people, objects, advertisements, or issues Attitude object.
Chapter 5 The Self. 5-2 Perspectives on the Self We buy products to highlight or hide aspects of the self Eastern cultures focus on: The collective self.
Chapter 9 Individual Decision Making. 9-2 Consumers as Problem Solvers Consumer purchase = response to problem After realization that we want to make.
Chapter 13 Income and Social Class. 13-2 Consumer Spending and Economic Behavior General economic conditions affect the way we allocate our money A person’s.
