20912803 02-consumer-behaviour-models 2
What is Brand Therapy? Relationships that Engage and Delight
Mapping the consumer mind discovering the true drivers of behaviour through neuroscience
Chapter 9 Consumer Decision Making. Snapshot from the Marketplace zOne culprit in our economy’s recent downturn was the subprime mortgage crisis. zView.
The New Politics of Consumption. Where are we now? In contemporary American culture, consuming is as authentic as it gets. Advertisements, getting a bargain,
UNDERSTANDING PARTICIPANTS AS CONSUMERS. Why Do We Participate? Personal Improvement –Better health, sense of accomplishment, develop positive values,
