9 - 1 Individual Decision Making. 9 - 2 Consumers As Problem Solvers A consumer purchase is a response to a problem. Steps in the decision process: –(1)
1 Sunarto Prayitno. Introduction Consumer behavior can be defined as the process and activities people engage in when searching for, selecting, purchasing,
Consumer Behavior Give people a taste of Old Crow, and tell them it’s Old Crow. Then give them another taste of Old Crow and tell them it’s Jack Daniel’s….
9 - 1 Chapter 9 Individual Decision Making By Michael R. Solomon Consumer Behavior Buying, Having, and Being Sixth Edition.
Chapter 9 Individual Decision Making By Michael R. Solomon Consumer Behavior Buying, Having, and Being Sixth Edition.
