The top documents tagged [consumers b2cconsumer]

Chapter 10 Product Concepts

Chapter 10 Product Concepts

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10 Product Concept Professor Close. Product Planning Product: - Anything a customer gets in an exchange (good, bad) –Need satisfying offerings (Hallmark)

10 Product Concept Professor Close. Product Planning Product: - Anything a customer gets in an exchange (good, bad) –Need satisfying offerings (Hallmark)

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10 Product Concept

10 Product Concept

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