Slide 1 Meeting IM 010815
Chapter 1 What is Marketing? n n Marketing is the activity,set of institutions, and processes for creating, communicating, delivering, and exchanging.
9 - 1 Individual Decision Making. 9 - 2 Consumers As Problem Solvers A consumer purchase is a response to a problem. Steps in the decision process: –(1)
9 - 1 Chapter 9 Individual Decision Making By Michael R. Solomon Consumer Behavior Buying, Having, and Being Sixth Edition.
Chapter 9 Individual Decision Making By Michael R. Solomon Consumer Behavior Buying, Having, and Being Sixth Edition.
CHAPTER 1 Welcome to the World of Marketing: Creating and Delivering Value M A R K E T I N G Real People, Real Choices Fourth Edition Michael R. Solomon.
ppt_ch03.ppt
