Chapter 7 Product, Services, and Branding Strategy Professor Marshall Queens College.
Copyright John Wiley & Sons 2007 Presentation prepared by Robin Roberts, Griffith University and Mike Spark, Swinburne University of Technology.
Product, Services, and Branding Strategy 7. 7-2 ROAD MAP: Previewing the Concepts Define product and the major classifications of products and services.
Chapter 8 Product, Services, and Branding Strategy.
June 13, 2015Product and Services Strategies 1 Products and Services Based on Marketing: An Introduction, 6 th edition by Philip Kotler & Gary Armstrong.
Introduction to Product Decisions. 2 Preview Product and the major classifications of products and services Decisions companies make about each product.
Production and supply chain process MIS2101: Management Information Systems Based on material developed by C.J. Marselis.
Chapter Seven Product, Services, and Branding Strategy.
C HAPTER 7 Product, Services, and Branding Strategy.
7-1 Chapter Seven Product, Services, and Branding Strategy.
