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5-1 Chapter 5 Consumer Behavior, Eighth Edition Consumer Behavior, Eighth Edition SCHIFFMAN & KANUK Personality and Consumer Behavior.
PERSONALITY Personality can be defined as those inner psychological charecteristics that both determine and reflect how a person responds to his/ her environment.
KEPRIBADIAN DAN PERILAKU KONSUMEN Pertemuan 04 Matakuliah: Perilaku Konsumen Tahun : 2009.
