Chapter 9(2)
Garcia chapt9
A brand is forever a framework for revitalizing declining and dead brands
Brand is forever
A framework for revitalising dead and decaying brands.(by Kohli,Thomas)
Creating Brand Content in Strategic Marketing
Brand resurrection! by Deboleena Dutta
A brand is forever
What major psychological processes influence consumer response to the marketing program
Pilot Study
Creating Brand Equity November 15, 2011 Dr. Richard Kao.
