Kotler mm 14e_18_sppt
5 m's of advertising
Kotlermm13emedia18 131030043148-phpapp02
Chapter 18 & 19 aileen viado
Markma report
March 2008Marketing Fundamentals Marketing Mix Promotion.
Managing Mass Communications. 18-2 Advertising Any paid form of nonpersonal presentation and promotion of ideas, goods, or services by an identified sponsor.
