Anchoring and Adjustment in Behavioral Economics
1 Portfolio Analysis Revisited Equity-Style Investment Factor Models Asset Allocation.
Reading Predictably Irrational – Chapter 1 The Truth about Relativity – Chapter 2 The Fallacy of Supply and Demand Nudge, Rules of Thumb in Chapter 1.
Understanding value Now that you have looked at the various forces, strengths, weaknesses and others…How will a company differentiate from others??
Reading Assignments