Copyright ©2008 by South-Western, a division of Thomson Learning. All rights reserved Chapter 10 Product planning is crucial to the launch and success.
Developing & Managing Products Strategic Marketing.
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Developing and Managing Products
Developing & Managing Products
Chapter 11: Developing and Managing Products Prepared by Amit Shah, Frostburg State University Designed by Eric Brengle, B-books, Ltd. Copyright 2010 by.