CHAPTER 14-Communication Strat
D-I-Y Public Relations : Tips and Tatics
w01a Promotion Mix 5ms
Advt Mdl II
Pr diy tips and tactics_sept 18 2012_s_share
Marketing Mgt
Communication
2011.14 marketing principles
Module 8 the promotional mix
Module 5 integrated marketing communication strategy
Chapter 14 - slide 1 Copyright © 2009 Pearson Education, Inc. Publishing as Prentice Hall Chapter Fourteen Communicating Customer Value: Integrated Marketing.
By Suwattana Sawatasuk. The specific blend of promotion tools that the company uses to persuasively communicate customer value and build customer relationships.
