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©2009 Pearson Education, Inc. Publishing as Prentice Hall Chapter 13 Objectives After reading Chapter 13, you will be able to: Define integrated marketing.
E-MARKETING 5/E JUDY STRAUSS AND RAYMOND FROST Chapter 13: E-Marketing Communication Tools ©2009 Pearson Education, Inc. Publishing as Prentice Hall 13-1.
E-Marketing 5/E Judy Strauss and Raymond Frost