© SOUTH-WESTERN/THOMSON SPORTS AND ENTERTAINMENT MARKETING CHAPTER 2SLIDE 1 CHAPTER 2 CHAPTER 2 Marketing Basics 2.1 2.1 Marketing College Athletics 2.2.
Monday Ch. 2 structured notes Group activity/discussion Some people have work that needs to be made up! Internet Activity.
Monday Ch. 2 structured notes Pick up note sheet near my computer Group “activity”/discussion Internet Activity Some people have work that needs to be.
COLLEGE AND AMATEUR SPORTS Marketing College Athletics Economic Impact of College Athletics Amateur Sports.
College & Amateur Sports. National Collegiate Athletic Association The governing body of most college athletics Creates and enforces guidelines.
