©2000 Prentice Hall Objectives ä Course Organization ä Tasks of Marketing ä Major Concepts & Tools of Marketing ä Marketplace Orientations ä Marketing’s.
© 2002 Pearson Education Canada Inc. 1-1 principles of MARKETING Chapter 1 Marketing in a Changing World: Creating Customer Value and Satisfaction.
MKT1 - Slide 1 to 241 Chapter 1: Introduction to Strategic Marketing Management Market1 – Page 1.
MODULE D MARKETING MANAGEMENT S.V.ATRE FACULTY, BANK OF INDIA, MANAGEMENT DEVELOPMENT INSTITUTE, CBD BELAPUR, NAVI MIMBAI E-MAIL [email protected].
Part One: Understanding of Marketing ( Chapter1-Chapter4)
