Motivation and Values Chapter 4. 4-2 What are Paula’s motivations for being a vegetarian? How is vegetarianism being promoted and who is promoting it?
8-1 1 Chapter 8: Creating the Product “Build it and they will come!” (NOT) Value proposition –A statement capturing why a person should buy the product.
Product and Distribution Strategies Chapter 12. LO 12.1 Explain marketing’s definition of a product; differentiate among convenience products, shopping.
