MKT
Financial Management Ch06
2-1 CHAPTER DEVELOPING MARKETING STRATEGIES AND A MARKETING PLAN 2.
1-1 CHAPTER OVERVIEW OF MARKETING 1 Copyright © 2016 McGraw-Hill Education. All rights reserved. No reproduction or distribution without the prior written.
6-1 CHAPTER CONSUMER BEHAVIOR 6 Copyright © 2016 McGraw-Hill Education. All rights reserved. No reproduction or distribution without the prior written.
8-1 CHAPTER GLOBAL MARKETING 8. 8-2 LEARNING OBJECTIVES Describe the components of a country market assessment. Understand the marketing opportunities.
12-1 CHAPTER DEVELOPING NEW PRODUCTS 12 Copyright © 2016 McGraw-Hill Education. All rights reserved. No reproduction or distribution without the prior.
13-1 CHAPTER SERVICES: THE INTANGIBLE PRODUCT 13.
9-1 CHAPTER SEGMENTATION, TARGETING, AND POSITIONING 9 Copyright © 2016 McGraw-Hill Education. All rights reserved. No reproduction or distribution without.
14-1 CHAPTER PRICING CONCEPTS FOR ESTABLISHING VALUE 14.
16-1 CHAPTER SUPPLY CHAIN AND CHANNEL MANAGEMENT 16 Copyright © 2016 McGraw-Hill Education. All rights reserved. No reproduction or distribution without.
Chapter integrated marketing communications sixteen Copyright © 2013 by The McGraw-Hill Companies, Inc. All rights reserved. McGraw-Hill/Irwin.
