chapter06
15
Promotion
Promotional mix
Advertising and Public Relations Evans & Berman Chapter 18.
Copyright Atomic Dog Publishing, 2007 Chapter 18: “Advertising and Public Relations” Joel R. Evans & Barry Berman Marketing, 10e: Marketing in the 21st.
Direct-Response Marketing Advertising Principles and Practices.
Direct Response Part 5: Integration and Evaluation Chapter 15.
1 PROMOTION Student Notes Written by: Krystin Glover Georgia CTAE Resource Network 2010.
Advertising signs and road safety
