Chapter foundations of Chapter M A R K E T I N G Understanding Pricing 13.
Chapter foundations of Chapter M A R K E T I N G Marketing Strategy and the Marketing Plan 5.
Chapter foundations of Chapter M A R K E T I N G Ensuring Total Customer Satisfaction and Managing Customer Relationships 6.
Chapter foundations of Chapter M A R K E T I N G Product Strategy 11.
Chapter foundations of Chapter M A R K E T I N G The Many Faces of Retailing: In-Store, Direct, and Internet 16.
