RURAL MARKETING
Interactive Mmt
Chapter 7 Selecting the Channel Members. Channel Member Selection 7 Objective 1: S election may or may not be the result of channel design. The last phase.
Marketing Mix-Place Decisions
Starbucks marketing
Starbucks marketing. Brief history of the term “marketing-mix” 1964’ Neil H. Borden published “The Concept of the Marketing Mix” “Marketing-Mix” included:
Chapter 7 Selecting the Channel Members. 7 Major Topics for Ch. 7 1.Channel Structure and Selection Issue** 2.Selection Process 3.Selection Criteria*
Chapter 7
