Retailing Management 8e© The McGraw-Hill Companies, All rights reserved. 4 - 1 CHAPTER 2CHAPTER 1 CHAPTER 4 McGraw-Hill/Irwin Copyright © 2012 by The McGraw-Hill.
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PPT 3-1 5 th Edition. PPT 3-2 Chapter 3 Multi-Channel Retailing McGraw-Hill/Irwin Levy/Weitz: Retailing Management, 5/e Copyright © 2004 by The McGraw-Hill.
McGraw-Hill/Irwin Retailing Management, 7/e Copyright © 2008 by The McGraw-Hill Companies, Inc. All rights reserved. Chapter 4 Customer Buying Behavior.
5 th Edition. McGraw-Hill/Irwin Levy/Weitz: Retailing Management, 5/e Copyright © 2004 by The McGraw-Hill Companies, Inc. All rights reserved. CUSTOMER.
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Final Consumers and Their Buying Behavior For use only with Perreault and McCarthy texts. © 2003 McGraw-Hill Companies, Inc. McGraw-Hill/Irwin.
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McGraw-Hill/Irwin ©2009 The McGraw-Hill Companies, All Rights Reserved Culture, Subcultures, Social Class, Reference Groups and Families, Product, Price,