How to sell buyer persona services to inbound clients
“Demand Generation/Creating Content that Converts and Shortens the Sales Cycle (B2B)”
The Inbound Marketing Methodology
How To Use Buyer Personas To Avoid "Ready, Fire, Aim" Marketing
B marketing presented to schulich
Hampton Roads HubSpot User Group Meetup – January 8, 2015
Who really is your buyer persona ?
WHO REALLY IS YOUR BUYER PERSONA? Using the Customer to Predict your Market Success .