An Overview of Direct-to-Consumer Prescription Drug Promotion Nancy M. Ostrove, Ph.D. Risk Communication Advisory Committee May 15, 2008.
Promotional strategy Module 8. Session overview The role of promotion in the marketing mix Elements in the promotional mix Integrated marketing communications.
The World of Media Chapter 1. Media is… Media is … Strategic planning for a marketers advertising budget Media is … media management, program/content.
ADVERTISING
SEM1 3.02 A - Promotion
ADVERTISING Informs consumers about the existence and benefits of products / services (to buy)
