PRODUCT-BRAND DEVELOPMENT by RI
A study of the consumer behaviour and responses towards various promotion strategies opted by the “mobile handset” market players.”
Final Thesis
Goodyear
Case study Aquatred
Goodyear - The Aquatred Launch
Goodyear: The Aquatred Launch : Harvard Case Analysis
designingandmanagingintegratedmarketingchannels-
Blackwell Ch03
GMA (Grocer Manufacturers Association) She Speaks Shopper Marketing
IETF Trade Working Group January 2000 XML Messaging Overview January 2000.
Creative Advertising
