The top documents tagged [brand reputation3]

ARE BRAND PARODIES HARMFUL FOR THE BRAND RELATIONSHIP?

ARE BRAND PARODIES HARMFUL FOR THE BRAND RELATIONSHIP?

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ARE BRAND PARODIES HARMFUL FOR THE BRAND RELATIONSHIP? Géraldine Michel Professor – Sorbonne Business School– France Ouidade Sabri Associate Professor.

ARE BRAND PARODIES HARMFUL FOR THE BRAND RELATIONSHIP? Géraldine Michel Professor – Sorbonne Business School– France Ouidade Sabri Associate Professor.

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The Power of Facebook

The Power of Facebook

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