CITY BRANDING Prof. Dr.İzzet Bozkurt. Content of the Presentation What is brand? How does a brand accour? Creation and management of the national brand.
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Chapter 12Kotabe & Helsen's Global Marketing Management, Third Edition, 2004 1 Global Marketing Management Masaaki Kotabe & Kristiaan Helsen Third Edition.
Chapter 12Copyright (c) 2007 John Wiley & Sons, Inc.1 Global Marketing Management, 4e Chapter 12 Global Product Policy Decisions II: Marketing Products.
