Slide © 2007 by Christopher Lovelock and Jochen Wirtz Services Marketing 6/E Chapter 8 - 1 Chapter 8: Designing and Managing Service Processes.
Services Marketing Slide © 2010 by Lovelock & Wirtz Services Marketing 7/e Chapter 8 – Page 1 Chapter 8: Designing and Managing Service Processes.
Services marketing lovelock livro
Sm7 cover table of contents_samplechaptersandcase_2010_lgt
Service Marketing - Love Lock Chapter-08
Processes
Copyright © 2008 Pearson Education Canada Services Marketing, Canadian Edition Chapter 8- 1 Chapter 8 Designing and Managing Service Processes.