business research slideCh01 introduction
research
Basic research: lecture-1
BUS 321 Science Methodology Lectured by Prof. Dr. Lütfihak Alpkan Gebze Institute of Technology Main Textbook: William G. Zikmund’s Business Research Methods.
Types of research: Basic vs. Applied
1 Lect 2 Types of research: Basic vs. Applied Basic Research Identify functional relationships or regularities May not have immediate relevance Critical.
Business Research Methods William G. Zikmund Chapter 1: The Role of Business Research.
Dr. Michael R. Hyman, NMSU Types of Marketing Research.
