Pricing Strategy
CHAPTER 11 Pricing Strategies for Firms with Market Power McGraw-Hill/Irwin Copyright © 2014 by The McGraw-Hill Companies, Inc. All rights reserved.
CHAPTER Section 8.1 Developing Your Marketing Mix Section 8.2 Promoting Your Product Marketing Your Product.
P&G Marketing
© 2005 Prentice Hall11-1 Chapter 11 Pricing Decisions.
