Services Mktin
Lovelock PPT Chapter 07
Taj Mahal Palace Hotel Service Marketing
MGMT E-6020 Session Three. Agenda Tonight Overview of Ch. 3 & 4 ThoughtWorks case Starbucks assignments returned via email Wed or Thurs For next week:
Positioning
Service Marketing - Love Lock Chapter-07
Chapter 7 positioning a service in the marketplace
Service Marketing Chapter 1
Services Marketing MKT 346 Chap 3 Concepts
