Lecture 8 Implementing strategies: functional level issues
Chapter 2
The Role of IMC in the Marketing Process
02 บทที่ 2-เอกสารที่เกี่ยวข้อง
Presentation on Product Positioning
© 2005 McGraw-Hill Ryerson Limited Positioning “The art and science of fitting the product or service to one or more segments of the broad market in such.
