Marketing obj. 3.02 -ppt_part_b
Sports & Entertainment Marketing Mrs. Wilson. LICENSING: What DOES it mean? An agreement that give a company the right to use another’s brand name, patent,
What is Branding? The way in which a firm differentiates itself and its products from those of their rivals. A brand is a name, sign, color, or symbol.
3.02 – Part C. Characteristics of a good brand name. The name should: Describe the product’s benefits and uses Be easy to read, pronounce, and remember.
Chapter 7 Branding Branding is a name, word, or words, symbol, or design that identifies an organization and its products. A brand name can also be a “trade.
3.04 – Forms of Branding
Copyright 1999 Prentice Hall 8-1 Lesson 6.2 – Licensing Copyright © 2014 by Sports Career Consulting, LLC.
3.02 – Part B
What is Branding?
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