Sports Marketing : A new perspective !
Sports Marketing: A Strategic Perspective Matthew D. Shank Professor of Marketing and Chair Department of Management and Marketing Northern Kentucky University.
Distribution Concepts Ability of consumers to gain access to products in a timely and convenient fashion Moving product from producer to consumer via.
Distribution Concepts
Sports Marketing: A Strategic Perspective
Sports Marketing: A Strategic Perspective Third Edition Matthew D. Shank CHAPTER 1 EMERGENCE OF SPORTS MARKETING.