Advertising is a PULL strategy in contrast to sales promotions, which is a PUSH strategy. An advertising strategy is a plan to reach and persuade.
Website Credibility Is anything we’re told true?.
From Greenwashing to Believeable Green Branding Peggy Simcic Brønn, BI.
11 Advertising Selling a Message. The Development of the Advertising Industry Advertising—any paid form of non-personal communication about an organization,
November 2014
October 2014
