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19 Advertising and Public Relations. Copyright © Houghton Mifflin Company. All rights reserved.19 | 2 Agenda The Nature and Types of Advertising Developing.
Advertising and Public Relations Copyright © Houghton Mifflin Company. All rights reserved. PowerPoint Presentation by Charlie Cook 18 Part Four Promotion.
By: Andrea Dellit Jean Vannier Luhan Li Chris Spaude PROMOTION.
Advertising is a PULL strategy in contrast to sales promotions, which is a PUSH strategy. An advertising strategy is a plan to reach and persuade.
