Integrated marketing communication
Marketing Communications and Personal Selling
Miscommunication 2
Promotional strategy Module 8. Session overview The role of promotion in the marketing mix Elements in the promotional mix Integrated marketing communications.
1 PROMOTION Written by: Krystin Glover Georgia CTAE Resource Network 2010.
Marketing communication
1 PROMOTION. 2 Promotion Communication by marketers that informs, persuades, and reminds potential buyers of a product in order to influence an opinion.
