Increasing Financial Returns from Cross Media Advertising Dollars with Single-Source Data Leslie Wood & Jim Spaeth Partners Media Trust, LLC 6.24 2008.
How to Overcome Your Intellectual Property Fear Factor.
Multi-Screen Impact: Is There One Metric to Rule Them All? Multi-Screen Impact Case Study for Leading Entertainment/Film Brand Joan FitzGerald, comScore.
Digital Advertising – Display, Search, Video, Mobile, Social, Affiliate
Directions for the Future
Turning Customers into Crusaders! Anthony Cirillo, FACHE, ABC For the Missouri Health Care Association August 27, 2008.
Advertising Professor S.J. Grant Spring 2006 BUYER BEHAVIOR, MARKETING 3250.
4550: Media Strategy II Professor Campbell 3/17/05.
