Global Marketing Management
Direct marketing
Chapter 14Kotabe & Helsen's Global Marketing Management, Second Edition 1 Global Marketing Management Masaaki Kotabe & Kristiaan Helsen Second Edition.
Chapter 14Kotabe & Helsen's Global Marketing Management, Third Edition, 2004 1 Global Marketing Management Masaaki Kotabe & Kristiaan Helsen Third Edition.
COMMUNICATING WITH THE WORLD CUSTOMER CHAPTER OVERVIEW Global Advertising and Culture Setting the Global Advertising Budget Creative Strategy Global Media.
