Digital Advertising Trends—Programmatic, Big Data, Native, Viewability
Google viewability study dec 2014
«Как важно быть увиденным» Google 2014
The Convergence of Television & Digital Video Advertising - Digiday Agency Summit, March 2015
PresentaPresentation comScore vCE Webinar Netherlands: Do your online campaigns have the chance to make an impact?ion v ce webinar_long version
The importance of being seen
5 Factors of Video Ads Viewability Rate - Think with Google
TheTaming of Mobile, The Wild West of Advertising
Claves de la Visibilidad de los Anuncios de Vídeo