The Search for Opportunities in the Internet Using Internet Marketing Mechanisms
Attribution's Other Actionable Benefits
Advertising research
Ch.16
Final assignment
For Mobile devices ,think apps not adds
For mobile-devices-think-apps-not-ads
For mobile devices think apps, not ads
Chapter eight Creative Strategy and the Creative Process McGraw-Hill/Irwin Essentials of Contemporary Advertising Copyright © 2007 The McGraw-Hill Companies,
Advertising Spending (US) 1. 1880: $104 million; 1919: $1.4 billion 2. Ad share of newspaper-mag revenue 1.1880: 44% ; 1920: 66% 3. Number of US Daily.
Adform-AdSurvey_White_paper
Ubiquitous Advertising: the Killer Application for the 21st Century Author: John Krumm Presenter: Anh P. Nguyen ([email protected])
