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Advertising & Promotion Research 7. Objectives 1.Purpose/Methods of Ad Research 2.Secondary Data Sources (Yahoogle?!) 3.Purpose/Methods of Copy Research.
Making the Case for Promotional Planning
Advertising & Promotion Research Dr. Close. Role of Research Defined as: –“the planning, collecting, and analyzing information to improve marketing decisions.”
Marketing 3344. Advertising and Brand Promotion Research: Any research that helps in the development, execution or evaluation of advertising and promotion.
Advertising & Promotion Research Dr. Close
Advertising & Promotion Research
