CH 2CH 2 The Economics of Price Determination Kent B. Monroe (2007). Pricing: Making Profitable Decisions. 3 rd Edition (Singapore: McGraw-Hill).
Foundations of Chapter M A R K E T I N G Copyright © 2003 by Nelson, a division of Thomson Canada Limited. Understanding Pricing 13.
Chapter 18 Pricing Concepts Principles of Contemporary Marketing Kurtz & Boone.
Chapter foundations of Chapter M A R K E T I N G Understanding Pricing 13.
Chap 18
Chapter Objectives Pricing Concepts CHAPTER 18 1 2 4 7 8 Outline the legal constraints on pricing. Identify the major categories of pricing objectives.
Copyright © 2001 by Harcourt, Inc. All rights reserved. 18-1 CHAPTER EIGHTEEN PRICE DETERMINATION Text by Profs. Gene Boone & David Kurtz Multimedia Presentation.
Chapter 18 Pricing Concepts
