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1 Relationship between Job Satisfaction, Organizational Commitment and Demographic factors in Private Banking Sector in Bangkok. Manish Suri [email protected] Pawinee…

1 Factors affecting foreign tourists’ satisfaction and willingness to pay more for visiting Bangkok Qiumeng Huang [email protected] Thitikan Satchabut, Ph.D. [email protected]

IS GUERILLA MARKETING WORTH INVESTING? THE IMPACTS OF GUERILLA MARKETING ON PURCHASE INTENTION Ariyaporn NUNTHIPHATPRUEKSA [email protected] Abstract Purpose - This study…

1 The Relationship among Social Environment, Perceived Value, Customer Satisfaction and Repurchase Intention in Ice Cream Franchise Zhenyi Qin [email protected]

1 Factors affecting customer satisfaction and loyalty and service quality of Chinese restaurants in Bangkok Chinatown Huijuan Deng [email protected] Rawida Wiriyakitjar,…

1 The Relationship between Franchisee and Franchisor: A Qualitative Approach Study of the Fast Food Franchising in Yangon By Min Aung [email protected] Thitapon Ousawat,…

1 Bank-Specific and Macroeconomic Factors Related to Bank Profitability and Stock Return in Thailand by Junevio Antonio Silva Ximenes Email: [email protected], Li…

1 The Influence of Personal and Environmental Factors on Business Start- Ups: A Case Study in the District of Dili and Oecusse, Timor-Leste by Tarcisio Ximenes Email: [email protected]

1 THAI WORKFORCE- READY FOR ASEAN ECONOMIC COMMUNITY 2015? Nancy Huyen Nguyen Researcher, University of the Thai Chamber of Commerce Email: [email protected] Abstract…

1 Factors Related to Consumer Behavior on Luxury Goods Purchasing in China Jinfeng Wang Piraphong Foosiri School of Business University of the Thai Chamber of Commerce [email protected]

FIRM-LEVEL FACTORS AFFECTING DIVIDEND PAYOUT IN LOGISTICS SECTOR IN CHINA AND THAILAND Lixia Shi [email protected] International College, University of the Thai Chamber of Commerce,…

1 The Influence of Strategic Orientation on SME Export Success: An Investigation on Success Factors of SME Exporters in Myanmar through PLSNC Model Soe Htet [email protected]

The Factors Related to Credit Risk of Commercial Banks: The Case of China and Thailand Feng Linlan University of the Thai Chamber of Commerce, Thailand [email protected]

Supported by University of the Thai Chamber of Commerce Thailand Management Association TMA Volume 4 Number 2, December 2012 UTCC University of the Thai Chamber of Commerce…

UTCC International Journal of Business and Economics UTTC IJBE | 39 UTCC International Journal of Business and Economics (UTCC IJBE) Volume 9 Number 2, December 2017 Is guerilla…

47 DOES IFRS ADOPTION MITIGATE ACCRUAL EARNINGS MANAGEMENT? EVIDENCE FROM AN EMERGING MARKET by NapapornLikitwongkajon KhonKaen University, KhonKaen, Thailand E-mail: [email protected]