Languages
Pages
Legal
Explore all categories to find your favorite topic
1. DONEC NON LACUS CHAMPIONS OF CREATIVE FROM IDEA TO FINAL EXECUTION: OPTIMIZING CREATIVE HOW MILLWARD BROWN HELPED A SNACK FOOD LEADER INCREASE ITS ADVERTISING ROI CHALLENGE…
1. CHALLENGE Historically, TV spots for this major financial services firm were not tested prior to airing. To justify continued advertising investment, the CMO needed proof…
1. The Kellogg Company was looking to assess the long-term impact of its television advertising. CHALLENGE 0 10 20 30 40 50 60 70 80 90 0 2 4 6 8 10 12 14 16 Creative Quality:…
1. Estereovisión - Aplicando la neurociencia de manera efectiva en la investigación de consumidores Graham Page EVP, Global Solutions, Millward Brown 2. ¿Métodos de Neurociencia?…
1. CHAMPIONS OF CREATIVE LINK™ RECOMMENDATIONSDRIVE 50% INCREASE IN ADEFFICIENCYMILLWARD BROWN DIAGNOSTICS HIGHLIGHTED OPPORTUNITIES TOOPTIMIZE CREATIVECHALLENGEA mobile…
THIS IS THE YEAR OF THE DRAGON Itâs the most auspicious year in the Chinese calendar. Of the 12 Chinese astrological animals, the dragon is the only sign that exists in…
8/13/2019 Daedalus Millward Brown - Online vs Retail 1/161Online Retail: a Brief PerspectiveNovember 20138/13/2019 Daedalus Millward Brown - Online vs Retail 2/162MethodologyMen…
Millward Brown: Point of View By combining key outputs of BrandZ and CharacterZ and examining them in light of Geert Hofstede’s model of the dimensions of culture,
PowerPoint PresentationWays to reach audience can be diverse with a mix of digital (mobile) and Medium Low Source: AdReaction 2018 – The Art of Integration (Indonesia)
PowerPoint Presentation Meaningfully different brands Charles Foster – Millward Brown MEA Praveen Abraham – Millward Brown Egypt Honoured to be here. Excetement &…
Valuing data for commercialization Why? Data is a valuable resource – but it’s illiquid and hard to value Unlock opportunity Data on the balance sheet Work data harder…
DIGITAL & MEDIA PREDICTIONS 2014 Millward Brown experts from around the globe predict the hottest multi-screen marketing trends for 2014, and provide recommendations
1. September 23-26, 2014 Ramada Hotel Berlin-Alexanderplatz Organized by #MRMW 2. Title Sponsor Gold Sponsors Silver Sponsors Premier Sponsor Bag Sponsor Workshop Sponsors…
1. Top Marques Monaco 2014I have had the pleasure of photographing many Super Cars over the past year so I was very excited tobe going to Monaco last month to visit the Top…
TTeerrrriittóórriioo ddee MMeemmóórriiaa ee TTeerrrriittoorriiaalliiddaaddeess ddaa VViittóórriiaa ddooss PPoottiigguuaarraa ddaa AAllddeeiiaa TTrrêêss RRiiooss Amanda…
s/s 2014 LOOKBOOK S/S 2014 1: capa Página 2 Página 3 Página 4 5: página5 Página 6 Página 7 Página 8 Página 9 Página 10 Página 11 Página 12…
8/12/2019 Marques Dis 1/194MANUFACTURING AND ANALYSIS OF A LIGA HEATEXCHANGER FOR THE SURFACE OF A TUBE:A COOLING SIMULATION OF THE LEADING EDGEREGION OF A TURBINE BLADEA…
eventos culturais e desenvolvimento local Manuel Marques Cmara Municipal de Mrtola maro 2014 Patrimnio Melhoria das condies de vida da populao Desenvolvimento socioeconmico…
1 Ireland Dublin Nigeria Abuja South Africa Pretoria Camberra Australia Papua New Guinea Bissau Botswana Gaborone Pakistan Islamabad USA Washington Philippines Manila Nova…
Millward Brown: Point of View Planning by Numbers From time to time, we are asked our view on the “optimal media plan.” Those who ask know that we’ve studied ad effectiveness…